In the fast-paced, trend-driven world of cosmetics, few brands have made as big an impact as Melt Cosmetics. Known for its fearless approach to color and its dedication to high-performance formulas, Melt Cosmetics has become a beacon for beauty lovers who crave makeup that is as bold and unique as they are. With an aesthetic that pushes boundaries and celebrates individuality, Melt Cosmetics is more than just a makeup brand—it’s a movement that encourages self-expression, creativity, and empowerment.
The Story Behind Melt Cosmetics
Founded in 2013 by Lora Arellano and Dana Bomar, Melt Cosmetics was born from a desire to create bold, highly pigmented makeup that stood out from the rest of the market. As professional makeup artists with a passion for unconventional beauty, Lora and Dana recognized a gap in the industry for edgy, fashion-forward makeup products that didn’t shy away from color or drama. Their goal was to create products that were not only visually striking but also delivered professional-quality performance.
From their very first release—ultra-matte, highly pigmented lipsticks—Melt Cosmetics quickly garnered a cult following. Beauty enthusiasts and professionals alike were drawn to the brand’s commitment to bold color and fearless innovation. Today, Melt Cosmetics is synonymous with daring beauty, and its ever-expanding line of makeup products continues to push the envelope of what’s possible in the world of cosmetics.
The Signature Style: Color Without Compromise
Melt Cosmetics has always been about one thing: color. From the intense pigmentation of their eyeshadows to the vibrant hues of their lipsticks, Melt has become known for creating makeup that delivers on color like no other brand. Their products are designed for those who want to make a statement, whether it’s through a bold, smoky eye or a pop of neon on the lips.
One of the brand’s defining features is its ability to create unique, innovative shades that you won’t find anywhere else. Melt’s color range includes everything from deep, sultry jewel tones to bright, electric neons—each one crafted to perfection. The brand’s commitment to color extends beyond just boldness; Melt ensures that their products are formulated to deliver rich, long-lasting pigment that stays true throughout the day.
Iconic Products That Redefine Beauty
While Melt Cosmetics is known for its bold colors and cutting-edge style, it’s their high-quality formulas and innovative products that keep customers coming back for more. Let’s explore some of Melt Cosmetics’ most iconic products that have earned the brand a permanent place in the beauty industry.
- Eyeshadow Stacks
Melt Cosmetics’ Eyeshadow Stacks are nothing short of legendary. These innovative, magnetized stacks allow users to customize their own palettes, offering the ultimate flexibility for makeup artists and beauty enthusiasts alike. Each stack contains five highly pigmented eyeshadows that blend seamlessly and pack a serious color punch.
With a wide range of color themes, from the dark, moody hues of the Dark Matter Stack to the vibrant, tropical shades of the She’s in Parties Stack, there’s a Melt Stack for every aesthetic. What sets these eyeshadows apart is their superior blendability and intense pigmentation, making it easy to create bold, artistic looks with minimal effort.
- Liquid Lipsticks
When it comes to lips, Melt Cosmetics doesn’t play it safe. Their Liquid Set Lipsticks are renowned for their long-wearing formula and ultra-matte finish. Available in a range of daring shades—from classic reds and deep plums to unconventional blues and greens—these liquid lipsticks are designed for beauty lovers who aren’t afraid to stand out.
The formula glides on smoothly, delivering rich, opaque color that stays put for hours without smudging or fading. Whether you’re looking for a vampy statement lip or a playful pop of color, Melt’s liquid lipsticks offer something for every mood and occasion.
- Radioactive Collection
For those who love to experiment with vibrant, electric colors, Melt’s Radioactive Collection is a must-have. This collection features neon brights and bold, eye-catching hues that allow you to create truly artistic makeup looks. The Radioactive Pressed Pigment Palette is packed with high-intensity shades like bright fuchsia, neon green, and electric orange—perfect for creating looks that are anything but ordinary.
These pressed pigments are ultra-pigmented and deliver intense color payoff with just one swipe. Whether you’re going for an avant-garde editorial look or simply want to add a pop of color to your daily makeup routine, the Radioactive Collection has you covered.
- Gel Liners
Melt’s Gel Liners are another fan-favorite product that demonstrates the brand’s commitment to high-performance formulas. These richly pigmented gel liners glide on smoothly and dry down to a long-lasting, smudge-proof finish. Available in a range of bold shades, from classic black to metallic gold and vibrant turquoise, these gel liners allow you to create precise, graphic lines or smudged, smoky effects with ease.
The versatility of these gel liners makes them a staple in any makeup lover’s kit. Whether you’re crafting a sharp winged liner or experimenting with graphic shapes, Melt’s Gel Liners offer the precision and staying power you need to achieve flawless results.
- Highlighters
No makeup look is complete without a little glow, and Melt Cosmetics delivers on that front with their stunning highlighters. Designed to give the skin a radiant, luminous finish, Melt’s highlighters are available in a range of shades that suit all skin tones. From soft, pearlescent shimmers to bold, metallic gleams, these highlighters add a touch of luxury to any makeup look.
The finely milled formula blends effortlessly into the skin, delivering a smooth, radiant finish without any chalkiness or glitter fallout. Whether you prefer a subtle glow or an intense, blinding highlight, Melt’s highlighters allow you to customize your glow to perfection.
Rebel Spirit: Melt’s Influence on Beauty Culture
Melt Cosmetics isn’t just a brand that creates bold makeup—it’s a brand that has influenced the entire beauty culture. Melt’s unapologetic embrace of individuality and self-expression has made it a go-to for makeup lovers who want to challenge the status quo and push the boundaries of conventional beauty. The brand’s ethos is all about breaking the rules and encouraging people to be their most authentic selves.
Melt’s influence can be seen not only in the makeup looks that dominate social media but also in the way the beauty industry has evolved to embrace more diverse, inclusive, and experimental aesthetics. By championing bold colors, unique textures, and innovative products, Melt has helped to redefine what beauty can be—and it’s a movement that shows no signs of slowing down.
Inclusivity and Empowerment: Makeup for Everyone
At the core of Melt Cosmetics is a commitment to inclusivity and empowerment. The brand’s founders, Lora Arellano and Dana Bomar, have always made it a priority to create products that cater to all skin tones and gender identities. Melt’s wide range of foundation shades, lip colors, and eyeshadows ensures that everyone can find products that complement their unique beauty.
Melt’s inclusive approach to beauty extends beyond just product offerings—it’s reflected in the brand’s marketing, messaging, and community engagement. Melt encourages its customers to embrace their individuality, take risks with their makeup, and express themselves without fear of judgment. In a world that often tries to put people into boxes, Melt Cosmetics celebrates those who refuse to conform.
Join the Melt Movement
Whether you’re a seasoned makeup artist or a beauty enthusiast who loves to experiment with color, Melt Cosmetics offers everything you need to create bold, unforgettable looks. From their iconic Eyeshadow Stacks to their daring Liquid Lipsticks, Melt’s products are designed for those who want to make a statement and embrace their inner rebel.
Melt Cosmetics is more than just a makeup brand—it’s a celebration of fearless self-expression, creativity, and individuality. By offering high-quality, innovative products that cater to all skin tones and styles, Melt has carved out a unique space in the beauty industry and continues to inspire beauty lovers around the world to be bold, be different, and be unapologetically themselves.
