In the world of beauty, diversity and inclusion have long been underrepresented. However, Mented Cosmetics has set out to change that. Founded on the principle that every woman deserves to be celebrated, regardless of her skin tone, Mented Cosmetics offers a range of thoughtfully designed makeup products that cater to women of all shades. With a mission to prioritize women of color while ensuring that every product is universally flattering, Mented Cosmetics has become a trailblazer in the industry.
The Founding Vision: Beauty for Every Shade
Mented Cosmetics was born out of a deep desire to fill the gap in the beauty industry for women of color. Founders KJ Miller and Amanda E. Johnson recognized the lack of options for women with darker skin tones, particularly in the nude makeup category. Their frustration with the limited range of shades led them to create a brand that would ensure that women of all skin tones could find the perfect nude lipstick—and much more.
The name “Mented” comes from the word “pigmented,” signifying the brand’s commitment to offering richly pigmented products that work for everyone. From the very beginning, Mented has been about more than just makeup—it’s about creating a space where women of all shades feel seen, valued, and celebrated.
Products that Empower
Mented Cosmetics offers a range of products that are designed to enhance your natural beauty while empowering you to feel confident in your skin. From their bestselling lipsticks to their foundation sticks, each product is formulated with high-quality ingredients that cater to a wide variety of skin tones and types. Here’s a look at some of the standout products from Mented Cosmetics:
1. Semi-Matte Lipsticks
The product that started it all, Mented’s Semi-Matte Lipsticks are designed to be the perfect nude for every shade of skin. These lipsticks come in a range of rich, pigmented colors that complement darker skin tones, ensuring that every woman can find her perfect match. The creamy, semi-matte formula glides on smoothly and offers long-lasting wear without drying out your lips.
With shades ranging from rich chocolates to soft caramels and deep berries, Mented’s Semi-Matte Lipsticks are a must-have for anyone looking for a flattering, wearable nude. Whether you’re going for a subtle, everyday look or something more dramatic, these lipsticks are versatile enough to suit any occasion.
2. Skin by Mented Foundation Sticks
Mented’s Skin by Mented Foundation Sticks are a game-changer for anyone who’s ever struggled to find a foundation that matches their skin tone. These creamy, buildable sticks offer medium to full coverage with a natural finish, allowing you to create a flawless complexion that looks like your skin—but better.
The best part? Skin by Mented comes in a wide range of shades, from the lightest ivories to the deepest browns, ensuring that everyone can find their perfect match. The stick format makes it easy to apply and blend, whether you’re using a brush, sponge, or your fingertips. Plus, the formula is infused with skin-loving ingredients like hyaluronic acid, making it perfect for everyday wear.
3. Everyday Eyeshadow Palette
Finding the perfect nude eyeshadow palette can be a challenge, especially for women with darker skin tones. Enter the Everyday Eyeshadow Palette by Mented, which features nine gorgeous, neutral shades that work beautifully on all skin tones. From soft mattes to shimmering metallics, this palette offers endless possibilities for creating a variety of looks, from subtle and natural to bold and smoky.
The colors are richly pigmented and blend effortlessly, allowing you to create seamless, professional-looking eye makeup with ease. Whether you’re a makeup novice or a seasoned pro, the Everyday Eyeshadow Palette is a versatile addition to your collection that you’ll reach for again and again.
4. Mented Blushes
Mented Cosmetics also offers a stunning collection of blushes that are designed to enhance the natural warmth and glow of deeper skin tones. Available in shades like Pinky Promise, Clay Too Much, and Buried Taupe, these blushes add the perfect pop of color to your cheeks, giving you a healthy, radiant flush.
The formula is silky and buildable, allowing you to control the intensity of your look. Whether you prefer a soft, natural flush or a more bold and dramatic effect, Mented’s blushes are designed to complement your complexion and enhance your natural beauty.
5. Glosses
Mented’s Glosses are another standout product that deserve a spot in your makeup bag. These ultra-glossy, non-sticky formulas offer a high-shine finish that’s perfect for layering over your favorite lipstick or wearing alone for a more natural look. Available in a range of flattering shades, from sheer nudes to rich, pigmented colors, Mented’s glosses provide a luminous finish that enhances your lips’ natural beauty.
Vegan, Cruelty-Free, and Paraben-Free
In addition to their inclusive approach to beauty, Mented Cosmetics is also committed to creating products that are vegan, cruelty-free, and free of harmful ingredients like parabens. The brand believes that makeup should not only look good, but also be good for your skin—and the planet. Every product is formulated with clean, high-quality ingredients that are safe for all skin types, including sensitive skin.
This commitment to clean beauty is a reflection of Mented’s values as a brand. By choosing Mented, you can feel confident that you’re not only getting beautifully pigmented products but also supporting a company that prioritizes ethics and sustainability.
A Brand That Celebrates You
At its core, Mented Cosmetics is about more than just makeup—it’s about celebrating the beauty of every woman, regardless of her skin tone. The brand’s inclusive approach has resonated with women of color who have often felt overlooked by the beauty industry, and Mented continues to lead the charge for diversity and representation in beauty.
Mented’s products are designed to make you feel beautiful, confident, and empowered in your own skin. Whether you’re enhancing your natural features with their foundation sticks, adding a pop of color with their blushes, or creating a flawless lip with their signature Semi-Matte Lipsticks, Mented Cosmetics is here to help you look and feel your best—every single day.
In a beauty landscape that often fails to cater to women of color, Mented stands out as a brand that truly understands and celebrates the beauty of all women. Their products are designed to be inclusive, high-quality, and empowering, allowing you to express your individuality and confidence through makeup.
